Re: May Day Plan
Posted: Tue Apr 12, 2016 1:05 am
Yep. They certainly are.
In fact, there's only a handful of UK stations in profit at present.
During the first few years of Crapital (way back in the 70s), it was a goldmine. The owners - all London-based, well-known media luvvies - made a killing.
Then they got rid of Aiden Day - their programme controller who actually knew how to run a commercial station properly - and they had a very high turnover of staff. Kenny Everett (their biggest draw) left, returned, then left for good when he found that he couldn't work with the "media studies" graduates that they'd filled the station with. Michael Aspirin, Nicky Horne and pretty soon all the presenters who'd launched the station had left, and they were left with trendy dross, a playlist of 32 records (on a Sony CD jukebox by this time), and bugger all advertising revenue.
That's how it is today, except that the situation is much worse, because there's loads of competing commercial stations now. They still haven't got a clue about running a successful commercial radio station, and they keep "relaunching" the station every couple of years in increasingly desperate efforts to make it pay.....
I've run successful commercial stations. It's not too hard if you don't fill your staff with "media studies" wankers and trustafarians who think that the world owes them a living! These clueless morons at the current crop of commercial stations just think that the presenter and music is just filler between their advertising breaks. They're even resorting to "voice tracking" - a pernicious degradation of radio presenting - with the DJs (basically) "phoning in the show". It's soulless, it's not worth listening to - and that's why most people play CDs or iPods in their cars.
The current crop of pirates aren't any better. There are a couple who do have some idea, and are actually worth listening to, but the vast majority haven't got a clue......
In fact, there's only a handful of UK stations in profit at present.
During the first few years of Crapital (way back in the 70s), it was a goldmine. The owners - all London-based, well-known media luvvies - made a killing.
Then they got rid of Aiden Day - their programme controller who actually knew how to run a commercial station properly - and they had a very high turnover of staff. Kenny Everett (their biggest draw) left, returned, then left for good when he found that he couldn't work with the "media studies" graduates that they'd filled the station with. Michael Aspirin, Nicky Horne and pretty soon all the presenters who'd launched the station had left, and they were left with trendy dross, a playlist of 32 records (on a Sony CD jukebox by this time), and bugger all advertising revenue.
That's how it is today, except that the situation is much worse, because there's loads of competing commercial stations now. They still haven't got a clue about running a successful commercial radio station, and they keep "relaunching" the station every couple of years in increasingly desperate efforts to make it pay.....
I've run successful commercial stations. It's not too hard if you don't fill your staff with "media studies" wankers and trustafarians who think that the world owes them a living! These clueless morons at the current crop of commercial stations just think that the presenter and music is just filler between their advertising breaks. They're even resorting to "voice tracking" - a pernicious degradation of radio presenting - with the DJs (basically) "phoning in the show". It's soulless, it's not worth listening to - and that's why most people play CDs or iPods in their cars.
The current crop of pirates aren't any better. There are a couple who do have some idea, and are actually worth listening to, but the vast majority haven't got a clue......