unusual technical info about community radio station

[radionortheast]

saw this on another forum, their aerial is on top of a church, they use 45w to get the 25w, 45 meter length of cable, 15w is lost, they have 2 back up transmitters aswell which are pictured on the website, hope that vertical is able to discharge the static
http://tx.mb21.co.uk/gallery/gallerypage.php?txid=2478